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外研社高级商务英语听说1答案Unit4

2013年04月30日  所属:商务英语  来源:外研社  作者:外研社

外研社沈勤敏主编高级商务英语听说第一册答案Unit4。本教程旨在帮助商务英语专业学生和相关从业人员通过视听途径学习和了解商务知识,巩固并进一步提高英语听力和口语水平。

外语教学与研究出版社出版,沈勤敏主编的《高级商务英语听说》应国际经济贸易的发展而生。

如其书名所示,本教程旨在帮助商务英语专业学生和相关从业人员通过视听途径学习和了解商务知识,巩固并进一步提高英语听力和口语水平。

全书共12个单元。每单元由三部分组成:Preparatory Activities,In and Out和Moving On。Preparatory Activities主要通过阅读文章和讨论的方式来激发学习者的思维,引导他们进入主题的学习;In and Out包含多个音(视)频材料及相应的听、说练习,训练学习者的听说技能,同时吸收商务知识和信息;Moving On既有阅读文章,又有较复杂的口语活动,旨在巩固、提高并进一步拓展学生的商务知识和口头表达能力。

本书在提高学习者听说能力的同时,也强调了对于一般商务知识的掌握,有助于培养商务环境中的交际能力。

作者简介:叶兴国教授,中国国际贸易学会商务英语研究会理事长,上海对外贸易学院副校长;王光林教授,上海对外贸易学院国际商务外语学院院长;沈勤敏,上海对外贸易学院国际商务外语学院教授。

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Unit 4 Advertising
Part B In and Out
Clip 1
Exercise 1
1) B 2) D 3) D
Clip 2
Exercise 1
Radio commercial 1: “Thief Buster” security system
Radio commercial 2: Tropical Hawaiian Vacations
Radio commercial 3: Clayton’s Dinners
Exercise 2
Radio Commercial 1 c
Radio Commercial 2 a
Radio Commercial 3 b
Clip 3
Exercise 2
1) yellow 2) pink 3) green
4) purple 5) orange 6) Listen with your eyes
7) Listen with your ears 8) Sing along
Clip 4
Exercise 1
1) Because the information spread rapidly and you could easily update yourself on the world, no matter your location or your own specific interest, throughout every corner of our nation.
2) Its machinery is complicated.
3) Many people were skeptical when the new Ilta-Sanomat was launched on paper.
4) It had wider reports, deeper analysis and inspirational stories.
5) They won’t die out, as they complemented each other and got along very well. They still do.
Clip 5
Exercise 1
1) Put AdLearn to work
2) Have a broad target
3) Set the right price
4) Run campaigns across many sites
5) Give your campaign a chance
6) Follow best practices
7) Jump in__
Exercise 2
1) T 2) T 3) F 4) F 5) T 6) F 7)F
Clip 6
Exercise 1
1)C 2)B 3)D
Clip 7
Exercise 1
1) Because he wants to prove that people are paid to tell lies and advertising is always a form of lying.
2) No, he doesn’t. Because he thinks that people are paid to make advertisements.
3) Because he wants to give an example of an advertisement that he has enjoyed writing.
4) Because advertisers can't mention things that are unpleasant to the readers or viewers.
5) He used a family photograph and caption to get across this idea. It’s impressive and effective.
Clip 8
Exercise 1
1) Junk food, not enough emphasis put on exercise and media (watching TV).
2) Because TV exposes kids to an onslaught of ads for junk food.
3) About 40,000.
4) Candy, sugar cereals, soda and fast food.
5) They have a huge impact on kids’ desires. The more kids see them, the more desirable they become.
6) Parents should curb their kids’ television habits. Besides, media companies should reduce junk food ads targeted at children and build messages about healthy eating into TV programs.

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