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外语教学与研究出版社高级商务英语听说1参考答案Unit7

2013年04月30日  所属:商务英语  来源:外研社  作者:外研社

如其书名所示,本教程旨在帮助商务英语专业学生和相关从业人员通过视听途径学习和了解商务知识,巩固并进一步提高英语听力和口语水平。外语教学与研究出版社出版,沈勤敏主编的《高级商务英语听说》1参考答案:Unit7。

外语教学与研究出版社出版,沈勤敏主编的《高级商务英语听说》应国际经济贸易的发展而生。

如其书名所示,本教程旨在帮助商务英语专业学生和相关从业人员通过视听途径学习和了解商务知识,巩固并进一步提高英语听力和口语水平。

全书共12个单元。每单元由三部分组成:Preparatory Activities,In and Out和Moving On。Preparatory Activities主要通过阅读文章和讨论的方式来激发学习者的思维,引导他们进入主题的学习;In and Out包含多个音(视)频材料及相应的听、说练习,训练学习者的听说技能,同时吸收商务知识和信息;Moving On既有阅读文章,又有较复杂的口语活动,旨在巩固、提高并进一步拓展学生的商务知识和口头表达能力。

本书在提高学习者听说能力的同时,也强调了对于一般商务知识的掌握,有助于培养商务环境中的交际能力。

作者简介:叶兴国教授,中国国际贸易学会商务英语研究会理事长,上海对外贸易学院副校长;王光林教授,上海对外贸易学院国际商务外语学院院长;沈勤敏,上海对外贸易学院国际商务外语学院教授。

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外语教学与研究出版社出版,沈勤敏主编的《高级商务英语听说》1参考答案:Unit7。

Unit 7 Public Relations
Part B In and Out
Clip 1
Step 1: Determine what message you want to convey and to whom.
Step 2: Gauge the current public opinion about your organization.
Step 3: Set a budget.
Step 4: Decide how you will get the word out.
Step 5: Create a plan of execution, including a detailed timeline.
Clip 2
Exercise 1
1) early business practice
2) the early part of last century (20th century)
3) promoters
4) benefits
5) self-appointed
6) theorist
7) massive communications
8) perspective
9) business publics
10) marketing efforts
Clip 3
1) To tell the world about a business, product, cause, candidate, organization, or institution.
2) Consumers, voters, shareholders, fund-raisers and other people the client need to reach.
3) To show that if he/she wants to do that job effectively, the specialist needs to maintain contact with the news media and organizations that are important in a particular field.
4) It requires creativity, confidence, and good judgment. A willingness to work long hours during a crisis or on deadline is essential.
5) A college graduate with a degree in journalism, public relations, advertising, or other communications-related field.
6) Seeking an internship with a public relations firm while in college.
Clip 4
1.F 2. T 3. F 4. F 5. T
Clip 5
Exercise 1
1) It’s a very compelling form of communication. A picture pins a thousand words and a moving image is much more powerful.
2) Transparent and authentic.
3) No, there is still some latent fear about its cost and implications.
4) To show how much video is being incorporated.
Clip 6
Exercise 1
Past
Present
PR agency
Organizations that channeled communications to a small number of media conglomerates
Organizations that manage the conversation on a large number of fronts
Channel
Large media organization/ a small number of media conglomerates/gate keepers
Hundreds and thousands of new channels
Conversation
A monologue
A web of inter-connective dialogues that happen in real time
Criteria for a PR partner
1.The agency has the robust social media capabilities that will enable you to monitor and manage the conversations about your brand.
2.It has a team in place that can respond quickly to the rapidly-evolving online dialogue that happens in real time.

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